Archive for October, 2008

Thanks to Foodbuzz for the freebies!

October 21, 2008

Dear Foodbuzz staff, thanks you so much for all the freebies!
I actually got a few more than anyone else as I received four different packs of business cards for four different blogs!

The eco bag is quickly “changing colour” as most supermarkets have recently started charging for plastic bags in Japan!

As for the apron and the spatula, I might have to give them to the Missus as I am allowed in the kitchen only on week-ends when I’m on cooking duty!

Thanks again!
Cheers and all that,

A new Shochu is born!: Hamakomachi by Sugii Brewery

October 21, 2008

The Japan Blog List

Please check the new postings at:
sake, shochu and sushi


Sugii Brewery in Fujieda City are always ready to answer requests for new shochu, whatever the risks and work involved.

This new shochu was announced on the Shizuoka Shinbun and other newspapers such as the Chunichi Shinbun when an Association for the Promotion of Hamakomachi Yam and its derived products visited the office of the Shizuoka Prefecture Governor to have him taste their latest creations.

As you can see on the above picture, the local farmers in the west of the Prefecture are growing the Hamakomachi Yam not only for shochu, but also for cakes and ice creams! It is especially rich in beta carotin vitamins, another reason for indulging!

Sugii Brewery/Distillery: Hamakomachi Honkaku Imo Shochu

Hamakomachi Satsuma Imo
Rice ferment
Alcohol: 25 degrees

Clarity: Very clear
Colour: Transparent
Aroma: Strong, almost sweet, very distinct and pleasant.
Taste: Shortish tail. Great attack. Fruity. Distinctive taste..
Reminiscent of persimmons with a hint of sweet nuts.
Pleasant and easy to drink.

Overall: A surprisingly soft and fruity shochu.
Very easy to drink, even straight.
Could easily take the place of a whisky in spite of its lower alcohol contents!
Stays smooth all the way through.
Distilled with a sake concept, enticing you into the next sip.


October 14, 2008

San Francisco – October 13, 2008: Foodbuzz, Inc., officially inaugurates its food blogger community with more than 1,000 blog partners, a global food blogging event and an online platform that captures the real-people, real-time power of food publishing in every corner of the world. At launch, the Foodbuzz community ranks as one of the top-10 Internet destinations for food and dining (Quantcast), with bloggers based in 45 countries and 863 cities serving up daily food content.
“Food bloggers are at the forefront of reality publishing and the dramatic growth of new media has redefined how food enthusiasts access tasty content,” said Doug Collister, Executive Vice President of Foodbuzz, Inc. “Food bloggers are the new breed of local food experts and at any minute of the day, Foodbuzz is there to help capture the immediacy of their hands-on experiences, be it a memorable restaurant meal, a trip to the farmers market, or a special home-cooked meal.”
Foodbuzz is the only online community with content created exclusively by food bloggers and rated by foodies. The site offers more than 20,000 pieces of new food and dining content weekly, including recipes, photos, blog posts, videos and restaurant reviews. Members decide the “tastiness” of each piece of content by voting and “buzz” the most popular posts to the top of the daily menu of submissions. Foodbuzz currently logs over 13 million monthly page views and over three million monthly unique visitors.
“Our goal is to be the number-one online source of quality food and dining content by promoting the talent, enthusiasm and knowledge of food bloggers around the globe,” said Ben Dehan, founder and CEO of Foodbuzz, Inc.
The Foodbuzz blogger community is growing at a rate of 40 percent per month driven by strong growth in existing partner blogs and the addition of over 100 new blogs per month. “The Web site is like the stock of a great soup. The Web site provides the base or backbone for bloggers to interact as a community, contribute content, and have that content buzzed by their peers,” said Mr. Dehan.
Global Blogging Event
Demonstrating the talent and scope of the Foodbuzz community, 24 Meals, 24 Hours, 24 Blogs offered online food enthusiasts an international, virtual street festival of food and diversity. The new feature showcased blog posts from 24 Foodbuzz partner bloggers chronicling events occurring around the globe during a 24 hour period and included:
• Mid-Autumn Festival Banquest (New York, NY)
• The “Found on Foodbuzz” 24-Item Tasting Menu (San Francisco, CA)
• Aussie BBQ Bonanza – Celebrating Diversity (Sydney, Australia)
• The Four Corners of Carolina BBQ Road Trip (Charleston, SC)
• Criminal Tastes – An Illegal Supper (Crested Butte, CO)
• From Matambre to Empanadas: An Argentine Dinner (Buenos Aires, Argentina)
• A Sweet Trompe l’oeil (Seattle, WA)

“24 Meals, 24 Hours, 24 Blogs” captures the quality and unique local perspective of our food bloggers and shared it with the world,” said Ryan Stern, Director of the Foodbuzz Publisher Community. “It illustrates exactly what the future of food publishing is all about – real food, experienced by real people, shared real-time.”
About Foodbuzz, Inc.
Based in San Francisco, Foodbuzz, Inc., launched its beta Web site,, in 2007. In less than a year, and its community of over 1,000 exclusive partner food blogs have grown into an extended online property that reaches more than three million users.

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A new Schochu is born!: Imo Otoko

October 7, 2008

The Japan Blog List

Please check the new postings at:
sake, shochu and sushi


(Shizuoka Shinbun)

Sugii Brewery/Distillery in Fujieda City has just produced a new shochu from tuber called Yamato Imo, a variety of Satsuma Imo grown in Nagaizumi-Cho in the Eastern part of Shizuoka Prefecture.

It will be put on sale from the 10th of October at seven liquor shops in Nagaizumi-Cho
The name is “Imo Otoko”.
The first batch of 690 bottles (720 ml) were distilled from 510 kg of tuber.
Alcohol contents are a standard 25.5 degrees.
Price: 2,200 yen a bottle.

Looking forward to tasting it!